The next stage of the North Central London cancer awareness campaign is underway with street advertising in over 60 locations across the boroughs of Barnet, Camden, Enfield, Haringey and Islington. The campaign posters which first launched in late May now features on street kiosks and digital bus shelter advertising sites and will be visible for around four weeks. Digital advertising in online local newspapers and targeted Facebook advertising in the north central London area will also run for the next three months.
The main campaign messages are:
- Know the symptoms to look out for
- Contact your local GP practice
- Take part when you are invited to participate in a cancer screening programme
Local resident Colvin King (pictured), one of the campaign ambassadors, went to see his poster image in Enfield. Following treatment for cancer at North Middlesex University Hospital he is living well and is a big advocate for taking early steps to check changes in your health.
As Colvin says in the campaign film: “Everyone who’s having a slight problem or has something they’re concerned about should get it diagnosed as early as you possibly can. I did it and so should you.”
Since the initial launch of the campaign, the North Central London Cancer Alliance, a NHS organisation, has been working closely with 15 north London voluntary sector and community organisations to spread the word about cancer awareness. So far there have been 74 online and face-to-face events sharing information about cancer, presenting facts and answering questions. More events are planned during the autumn months. More information about the cancer awareness campaign is available at www.smallc.org.uk.
